Built in code, run in your accounts, every change on record.

Visual tools like Zapier, Make and n8n are great for simple automations. Once a workflow waits on people, makes judgment calls and learns from results, code is easier to test, safer to change and cheaper to run.

If your team already runs n8n and wants to edit workflows visually, we build there and call our code for the AI steps.

Every change is tracked

Each edit has a history and can be rolled back in minutes. Nothing changes in your CRM without a record of who changed what and why.

Tested before it goes live

Prompt and logic changes run against a set of your real past calls and accounts first, so problems show up in testing, not in your pipeline.

Built from a tested base

Connectors, approvals and safety checks come from the same template on every build, so you aren't paying to reinvent them.

Code doesn’t mean a black box.

Run log
Every run records what came in, what the AI decided and what was written, step by step. When something looks off, we can point to the exact step.
Workflow map
Each workflow comes with a diagram kept in sync with the code: the same picture a visual builder would show.
Approvals
In shadow mode, proposed actions arrive in Slack for a person to approve or reject before anything is written.
Monthly report
Results against the baseline we set before launch, so you can see whether it's paying off.

Clean CRM first. External data only where it earns its place.

The loop learns from your closed-won history, so it’s only as good as the CRM underneath it. Most teams skip straight to buying a signal platform. The cheapest, strongest signals are usually already in their own systems.

Signal platforms
Only when the tiers below are solid and the volume justifies it
Targeted data
Funding, hiring, tech stack; pay as you go, only where it adds something
First-party signals
Product usage, web visits, support tickets, closed-lost accounts
Clean CRM
Duplicates, required fields, stage discipline, lost reasons
start at the bottom. add a layer only when the one below is solid.

Rules for data the agents write

  • Precedence

    A value a rep confirmed beats one from a call transcript, which beats one from enrichment. Agents never overwrite a higher-trust value.

  • Provenance

    Every value an agent writes logs its source, timestamp and confidence, so anyone can see where a field came from.

  • Approval

    Low-confidence writes go to Slack for a person to approve, the same path as everything else in shadow mode.

Every signal, at the right moment.

In 30 minutes we trace one of your recent deals across your systems. You get a one-page write-up on where it leaked and what we’d fix first, whether we work together or not.

Want to see a real run log? Ask on the call.

Get a pipeline teardown