Your GTM runs on five systems. Nobody runs the work between them.

For Series A–C SaaS teams: we connect your CRM, sales engagement, call recorder, billing and support tools so buying signals get an owner, handoffs carry the call notes, and your CRM learns why you win.

Get a pipeline teardown See how it works

30 minutes. You get a one-page write-up on where your pipeline leaks, whether we work together or not.

CRM

Hooli stage 2 · thu
J. Ortiz owner
Initech closed-lost
reason other??
Pied Piper new VP · pricing ×2
owner none

no owner · 6 days

Sales engagement

Dunder Mifflin replied: pricing
in CRM no
Hooli still in sequence
demo booked

Call recorder

Hooli discovery · 42m
notes missing
Vandelay Industries renewal · 18m
risk flagged

Billing

Acme Corp +40 seats
renews 60 days
Vandelay Industries invoice late
CS not told

Support

Dunder Mifflin 3 tickets
sales unaware
Acme Corp SSO request
plan upgrade?
Fictional accounts. Every system saw part of it; nobody owned it.

A signal fires and nobody works it. A deal closes and CS gets a Slack thread.

Most Series A–C teams already have the go-to-market (GTM) systems. Each one does its job. What nobody owns is the work between them, and that’s where pipeline you already earned goes missing.

  • Pied Piper new VP · pricing ×2
    owner none

    6 days, nobody

    Signals sit unworked

    A target account hires a new VP of Sales, visits your pricing page twice, and opens a support ticket about seats. Three systems saw it. Nobody acted on it that week.

  • Hooli handed to CS
    notes none

    kickoff from a Slack thread

    Handoffs drop the context

    The AE re-asks what the SDR already learned. CS starts the kickoff from a Slack thread. The notes from the call never made it into the CRM.

  • Initech closed-lost
    reason other??

    and plenty more like it

    The CRM never learns

    Too many closed-lost reasons say "other." Scoring still runs on the rules someone wrote two years ago, not on the deals you actually won.

Fictional accounts.

Another tool won’t fix it. Each tool stops at its own edge. We build and run the connections between them, on your data.

Finding the account is step one. The loop is where it pays off.

Each step hands the deal to the next with its context intact, and every result feeds back into step one, so the next signal is scored on what actually worked.

  1. Signals in

    Public triggers like funding, hiring and leadership changes, plus the signals you already own: product usage, web visits, support tickets, closed-lost accounts.

  2. Score and route

    Each signal is scored against your own closed-won history, then routed to the right rep in your CRM with an owner and a reason.

  3. most tools stop before this

    Work the handoffs

    Call notes land in the CRM as the call ends. The AE gets what the SDR learned. CS gets the full story from the deal at kickoff.

  4. Outcome captured

    Converted, stalled or lost, and why. Recorded every time, not when someone remembers to fill in a field.

  5. Re-weight

    What converted counts more next cycle. The system gets sharper on your deals, not on a database everyone else buys.

Re-weight

Pied Piper deal
status back to step 1
  1. new VP Sales + pricing ×2
  2. fits won deals
  3. call notes in CRM
  4. reason: speed to CS
  5. new-VP signal weighted up

Outbound agencies rent you pipeline. We build the system that keeps it.

Agencies stop at the booked meeting. Point tools cover one system. The AI features in your CRM only see your CRM. None of them own what happens when a deal crosses from one system to the next.

We build on the data that’s already yours, so the system learns from your wins, not from a generic database. Everything runs in your accounts, and you can see what changed every month.

Compared on Typical agency or tool KairosOps
Starts with A list and a sequence Your closed-won history and the signals you already own
Stops at The booked meeting The outcome, which then feeds the next cycle
Data More of it, from a database everyone buys Your own data first; outside data only when it proves itself
Proof Meetings booked A baseline set before launch, reported every month
After launch A playbook and a goodbye We run and tune it. Take it in-house whenever you want.

Built by operators who carried a quota first.

We rebuilt outbound, the CRM and the handoffs from zero as an in-house RevOps team at a Series A SaaS company, after more than eight years in sales.

That’s why our systems get used: we know which fields reps actually fill in, and which ones they skip. You work directly with the team that builds your system, not an account manager.

Prove it small, build the loop, then keep it running.

Every engagement starts with a baseline, so you can see whether it paid off. You pay data vendors directly; we add no markup.

  1. Signal sourcing pilot

    Accounts showing buying signals, scored on the deals you've already won and routed to an owner.

    3–4 weeks, fixed fee

    CRM not ready? It becomes a data health sprint.

    from $8K

    • Baseline captured before launch
    • Signals scored against your closed-won history
    • Routed into your CRM with an owner and a reason

  2. Closed-loop GTM system

    Signals, handoffs and outcomes connected across your CRM, sales engagement, call recorder, billing and support.

    4–8 weeks, starts with a paid diagnostic

    from $15K

    • Diagnostic: where deals leak, and how healthy your CRM data is
    • Cleanup limited to the fields the system relies on
    • Call notes in the CRM, clean handoffs from SDR to AE to CS, every outcome recorded
    • Nothing acts on its own until a person has approved it and it's proven accurate

  3. Run and tune

    We keep it accurate as your team and process change, and show you what moved each month.

    3-month initial term, then month to month

    from $4K / mo

    • Monthly report against your baseline
    • Tuning as your team, territories and sales process change
    • A new workflow added each quarter

  4. Take it in-house

    Your team takes the system over, fully documented.

    2–4 weeks, fixed fee

    from $5K

    • Full documentation and a recorded walkthrough
    • Handover period with your new RevOps hire
    • Optional lighter support afterwards

Every pilot ends with a readout against your baseline. If it didn’t move, you’ll know, and you’re not committed to anything else.

We’re measured on what the system does: signals routed, fields complete, handoffs on time. Not on meetings or revenue.

What teams ask before they start.

Our CRM data is a mess. Can we still start?
That's the most common starting point, and it's why a pilot can begin as a CRM data health sprint. Nothing else works until that's fixed, so we fix it first.
We're about to hire a RevOps lead. Why not wait?
Then they start with a working system instead of a cleanup project. Everything is documented, and we can hand it over whenever you want.
We tried AI before and it didn't work.
Most projects fail because nobody measured them or owned them. We set a baseline before launch, keep a person approving every action until it's proven, and show you the numbers each month.
More questions, answered

Built for teams that have the systems and no one owning the gaps.

Good fit

  • You're a Series A–C B2B SaaS company
  • You have 20–150 people in GTM and 0–2 in RevOps
  • You run HubSpot or Salesforce, plus a call recorder, billing or support tool
  • You have someone who owns pipeline and reads the numbers
  • You want results measured, not promised

Not a fit yet

  • You're pre-revenue or don't have a sales team yet
  • Your CRM has no discipline at all yet
  • You want outsourced SDRs or more email volume
  • You want guaranteed meeting or revenue numbers
  • You'd need board approval for an $8K pilot

Every signal, at the right moment.

In 30 minutes we trace one of your recent deals across your systems. You get a one-page write-up on where it leaked and what we’d fix first, whether we work together or not.

Get a pipeline teardown